What type of study is this?

This is a Quantitative Study study.

What question did this study set out to answer?

The research aims to explore perceptions towards Virtual Reality (VR) among managers and professionals in engineering contexts.

May 7, 2026EuroMed Journal of Business

From awareness to skepticism: understanding VR adoption dynamics in engineering management

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Authors

SKSigal KordovaAriel University RHRon S. HirschprungAriel University SFShimon FridkinHolon Institute of Technology

Discussion

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Implication

Quantitative analysis shows VR awareness shaped by education, influencing adoption intentions in engineering sectors, indicating challenges and strategies.

Key Points

The research aims to explore perceptions towards Virtual Reality (VR) among managers and professionals in engineering contexts.
Quantitative approach with structured questionnaire survey
Sample included 56 managers and professionals from diverse engineering backgrounds
Multi-phase statistical analysis using CATPCA and CHAID
Higher awareness of VR among technically trained professionals
Years of tenure positively predict VR adoption intentions initially
Longer tenure correlates with increased skepticism toward VR benefits

Cite This Study

Kordova et al. (2026) studied this question.

synapsesocial.com/papers/69fbefa3164b5133a91a39ee https://doi.org/10.1108/emjb-09-2025-0333

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Implication

Quantitative analysis shows VR awareness shaped by education, influencing adoption intentions in engineering sectors, indicating challenges and strategies.

From awareness to skepticism: understanding VR adoption dynamics in engineering management

Discussion

Member takes

Implication

Key Points

Cite This Study

From awareness to skepticism: understanding VR adoption dynamics in engineering management

Discussion

Member takes

Implication

Key Points

Cite This Study

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