Research reveals language manipulation in digital advertising on Instagram and TikTok, indicating cultural adaptation effects.
The purpose of the research is to investigate one of the most relevant areas in contemporary linguistics – the cognitive-neurological and pragmatic transformation of the discourse of digital advertising. Using advertising texts in English and Uzbek in Instagram, TikTok, and Telegram media, the manipulative capabilities of language in advertising are considered. The influence of algorithmization on advertising communication, neuro-impact, and cultural adaptation is compared.
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Jasmina Ruslanovna (2026) studied this question.
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