Key points are not available for this paper at this time.
In order to assess the impact of candidate characteristics and candidate-voter similarity on voting preferences, descriptions of candidates were presented to 1,158 voters in a simulated mayoral election. Five experimental candidates-white female, black female, black male, young white male, and elderly white male-were pitted in two-candidate races against a middle-aged, white male opponent. Ageism in voting patterns was stronger overall than either sexism or racism. The hypothesis that similarity breeds attraction received strong support in the form of pro-female bias among women, pro-black bias among blacks, and pro-white male bias among white males.
Sigelman et al. (Wed,) studied this question.