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May 1, 2026Journal of Destination Marketing & ManagementOpen Access

Business events as a factor in rural economic development. An analysis for the black truffle sector

Víctor Hernández-Andrés Fernando Martinez-Peña Joaquín Latorre Pedro Antonio Martin-Cervantes Pablo de Frutos Madrazo

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Key Points

The aim is to analyze how business events contribute to rural economic development, specifically in the black truffle sector.
Conducted sector analysis of the black truffle industry
Evaluated economic impacts of organized business events
Surveyed participants and stakeholders in rural areas
Business events significantly increased local economic activity in rural areas
Enhanced networking opportunities led to job creation in the black truffle sector
Participants reported a 30% increase in sales due to event participation.

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Implication

Analysis reveals the role of business events in enhancing rural economic development in the black truffle sector.

Abstract

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Cite This Study

Hernández-Andrés et al. (2026) studied this question.

synapsesocial.com/papers/69fd7cd4bfa21ec5bbf05bcd https://doi.org/10.1016/j.jdmm.2026.101120

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