Performing Post-feminist Wealth: The Intersectional Aesthetics of Irene Major’s Instagram Profile

How is wealth communicated visually and how might a post-feminist sensibility intersect with wealth? This article examines the Instagram profile of Irene Major, a self-styled social celebrity and an apparently super-rich woman living in England. Born in Cameroon, Major migrated to the U.K. where she worked as a fashion model before marrying Sam Malin, a Canadian oil tycoon. Major’s online profile presents us with a fascinating figure who celebrates extreme wealth via a spectrum of social media communications. This performance of wealth is relevant to broader debates about the links between race, gender, class and wealth not only in the U.K., but also to those regarding these links in a globalised and mediated world. The article traces three key narrative themes in the @irenemajor Instagram profile with particular reference to critical thought on the intersection of race, gender and class in the self-representation of super-wealth. It concludes by considering how a post-feminist sensibility intersects with the visual mediation of wealth.