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February 1, 2018Online Information Review

Why people use online social media brand communities

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Authors

PKPuneet KaurADAmandeep DhirRRRisto Rajala

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Cite This Study

Kaur et al. (2018) studied this question.

synapsesocial.com/papers/69fe54002fa47964c1e9698ahttps://doi.org/10.1108/oir-12-2015-0383
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