Predicting Social Media Addiction from Time Management Practices among Indian College Students

Social media become part and parcel of college students’ life. Students are scrolling the mobile phones knowingly as well as unknowingly in many hours per day. This leads them to social media addiction gradually and become more serious issue to them. This study tries to investigate how the time management practices influence the social media addiction among college students. In this cross-sectional survey, a total of 220 samples were taken by using stratified random sampling technique in Madurai District, Tamilnadu, India. Balamurugan’ Time management scale (2013), and Arunkumar and Premalatha’s social media addiction scale (2023) were used to collect the data. This investigation found that 203 college students (92.27%) had low level of time management practices and 105 students (48%) had extremely high level of social media addiction. This study highlights that students’ time management practices plays major role in decreasing the social media addiction among college students. This study recommends that educational institutions should take initiative to develop the time management skills.