Processed Meats Value and Purpose: The Consumer

The future of the meat industry relies on meeting evolving consumer wants and needs. The relationship between consumer perception of quality and our industry's drive to satisfy consumer needs is complex and involves many different components. Science and innovation play a major role in equipping the industry to respond to consumer concerns and expectations. This presentation will begin with a view of the consumer based on traditional surveys from the National Pork Board in 2024. Then it will share data-driven looks at evolving trends shaping consumer behavior in the $ 93.5 billion U.S. frozen food industry and $ 148.6 billion U.S. snacking market. These looks are not based on traditional consumer surveys, instead leverages Conagra’s cutting edge demand science, insights expertise and external partnerships. Value added, convenient meats appear to have a great opportunity for growth in both segments.