Corporate social responsibility and environmental sustainability: Why professional sport is greening the playing field

Highlights► Findings show associative environmental management behavior among professional sport organizations in North America. ► Media played a role in defining the type and extent of environmental sustainability efforts in professional sport. ► Scrutiny, regulation, and normative and associative pressures force the adoption of environmentally friendly behaviors. ► Although not yet taken for granted, environmental practices are contributing to the legitimacy of professional sport.