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April 1, 2000European Journal of Marketing

From recipient to contributor: examining customer roles and experienced outcomes

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Authors

CLCynthia A. Lengnick‐HallUniversity of Houston - VictoriaVCVincentia “Cindy” ClaycombWichita State UniversityLILawrence W. InksWichita State University

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Lengnick‐Hall et al. (2000) studied this question.

synapsesocial.com/papers/69ff57eeda5c1eb07f2d729ehttps://doi.org/10.1108/03090560010311902
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