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Journal Article The Power of Feelings in Understanding Advertising Effects Get access Julie A. Edell, Julie A. Edell Search for other works by this author on: Oxford Academic PubMed Google Scholar Marian Chapman Burke Marian Chapman Burke Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 3, December 1987, Pages 421–433, https://doi.org/10.1086/209124 Published: 01 December 1987 Article history Received: 01 November 1986 Revision received: 01 June 1987 Published: 01 December 1987
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