Building Customer and Product Networks with Cosine Similarity in Graph Analytics for Deep Customer Insight

The goal of social networks is to establish a link that facilitates information sharing and product recommendations between users. For the purpose of comprehending and evaluating links, relationships, and networks, graph theory is indispensable. Our customer network allows us to engage current customers with more products from similar customers and recommend products from one customer to another that are connected by a cosine similarity to the 70% above. If the price of a product is higher than that of comparable products, we can observe the demand for that product in the product network.