In recent years, social media remained not only an environment for expression, but it also became an active battlefield where its users emulate their thoughts, feelings, beliefs, and experiences about the ongoing conflicts and wars, and where sometimes social manipulation techniques become difficult to identify, tackle, and counter. Currently, proper social media analytics solutions are still incipient regarding the ongoing war in Ukraine, but they are much needed. Consequently, this research aims to extract and analyze the topics discussed and the sentiments experienced by Ukrainian Telegram users on data collected in the first 2 months of war in Ukraine through a design science research in a data science methodological approach carried out in a multidisciplinary stance contributing to the ongoing strategic, socio-ethical, and technical discourses and efforts. En los últimos años, las redes sociales no sólo han continuado siendo un espacio para la expresión, sino que también se han convertido en un frente de batalla abierto donde sus usuarios emiten sus pensamientos, sentimientos, creencias y experiencias sobre los conflictos y guerras en curso, y donde a veces las técnicas de manipulación social resultan difíciles de identificar, atajar y contrarrestar. En la actualidad, las soluciones adecuadas para el análisis de redes sociales son todavía incipientes en relación con la guerra en curso en Ucrania, pero son muy necesarias. En consecuencia, esta investigación tiene como objetivo extraer y analizar los temas discutidos y los sentimientos experimentados por los usuarios ucranianos de Telegram sobre los datos recogidos en los 2 primeros meses de la guerra en Ucrania a través de una investigación de diseño científico en un enfoque metodológico de ciencia de datos llevado a la práctica mediante un planteamiento multidisciplinar que contribuye a los discursos y esfuerzos estratégicos, éticosociales y técnicos en curso. 近年、ソーシャルメディアは表現の場であるだけでなく、ユーザーが今現在起きている紛争や戦争についての考えや、感情、信念、経験などを競い合う激しい戦場となっているが、時には、その社会的操作の技術を特定したり、その問題に取り組んだり、対抗したりすることが困難になる場合もある。現在、ウクライナで起きている戦争に関して、適切なソーシャルメディア分析のソリューションは、まだ初歩的なものであるものの、強く必要とされている。そこで、本稿では、ウクライナの戦争の最初の2か月間に収集されたデータを基に、Telegram(メッセージアプリ)でウクライナ人ユーザーが議論したトピックと経験した感情を抽出し、分析する。これは、現在進行中の戦略的、社会倫理的、技術的な議論や取り組みに貢献する、学際的な立場で実施されるデータサイエンス的な方法のアプローチによるデザインサイエンス研究を通じて実施する。 Motto: ‘Nothing will end war unless the peoples themselves refuse to go to war.’ ( Albert Einstein). On March 16 2022, a video of President Zelensky was placed on a Ukrainian news website, Ukraine 24, in which President Zelensky was telling his soldiers to lay down their arms and surrender in the fight against Russia. However, this video of about 1 minute is a deepfake video, built to spread false claims and came to existence since the news agency was hacked (Atlantic Council, 2022). On this point, the Ukrainian Defense Intelligence warned precisely 2 weeks before, on March 2 2022, about the preparations done in this sense by Russia (Defense Intelligence of Ukraine, 2022). Shortly after, President Zelensky posted a video response on Telegram and other social media channels in which he denied this claim and further acknowledging maintaining his position (Allyn, 2022; Techcrunch, 2022). This incident shows that social media and cyberspace in general has become an active battlefield in the ongoing war in Ukraine. Moreover, the (still) decentralized nature of social media, together with its spread and use according to one's interests, pose different types of challenges to both users as well as national and international authorities regarding the content contained, together with its nature, validity, target audience (e.g., public opinion), and further spread. In this context, disinformation or misinformation techniques are used with the possibility of altering content to engage public opinion in discourses and beliefs that, for example, either delegitimize, demonize, argue for use of force, or provide specific arguments as causes for war in the target country (Ciuriak, 2022). The efforts and fight against such social media manipulation techniques already show important results by means of embedding different artificial intelligence (AI) and governance-based countermeasures through social media platforms, public and private institutions, and organizations. However, these techniques continue to advance, and feelings of insecurity and instability continue to grow, for instance, using advanced AI techniques for building deepfake content (Carmack, 2022) such as generative adversarial networks (GANs) and autoencoders. While these are now, in many cases, easily recognizable as being fake, they continue to advance, become more complex and intelligent, and therefore, less and less recognizable by the human eye. The remainder of this article is structured as follows. The present section tackles the motivation behind this research while depicting the research aim it intends to achieve. Section 1 discusses relevant research for this article, considering and positioning this research in the ongoing discourses of the existing body of knowledge. Section 2 addresses the methodological approach considered in this research that is, design science research through data science. Section 3 introduces the dataset used in this research together with the necessary preprocessing steps, and discusses the design choices together with implementation aspects involved in the design and development phase of the solution proposed. Section 4 presents the results obtained and positions these results in the ongoing discourses and context of the war in Ukraine. Section 5 discusses the findings of this research and describes the challenges, limitations, and future work. In this section related studies are discussed in respect to the socio-technical nature of this research. Accordingly, related research focusing (i) on datasets and technical techniques used for implementation, and (ii) on policy and social aspects are discussed. Appraising their borderless nature and possibility of targeting both physical and cyber targets (Maathuis, 2022), the battlefield options for cyber weapons has significantly increased in recent years through altering, disturbing, damaging, influencing, or manipulating both humans and systems via the social media environment (Chen & Ferrara, 2022). Such weapons have both direct and indirect impacts on people's cognition (NATO, 2021), beliefs, and behaviors, as well as on different (inter)national security perspectives, dimensions, and aspects (Maathuis et al., 2018a). The manipulation strategies used in social media include spreading propaganda, driving division and polarization, expanding the context to other media types, spreading altered or false information, and distracting or diverting attention (Chen et al., 2022). In this context, a great deal of effort is allocated to designing, building, and implementing corresponding disinformation and misinformation detecting and countering strategies and techniques (Choraś et al., 2021; Islam et al., 2020). Fortunately, the other side of social media, which resonates with its initial purpose, is (live) information spreading and access, as well as communication with others (Krylova-Grek, 2022; Meikle, 2016): essential aspects in modern human existence and society, especially in difficult moments and crises of different natures. To mention a few here, the Arab Spring or the so-called ‘Facebook Revolution’ in 2011 (Wolfsfeld et al., 2013), the influential campaigns with religious and fighting purposes of different extremist groups on Twitter and Facebook (Klausen, 2015; Pearson, 2018), the social movements and protests during EuroMaidan in Ukraine in 2013–2014 (Onuch, 2015), the annexation of Crimea in 2014 through Ukrainian discourse analysis on IQBuzz and strategic implications (Brodovskaya et al., 2019; Saluschev, 2014), and the proceeding discourses of the ongoing war in Ukraine (Chen & Ferrara, 2022). While on the first examples a rich body of literature can be found, considering several technical, social, political, or ethical aspects and implications, information the ongoing war in Ukraine is scarce, with knowledge being in the incipient phase of its development. This information is much needed to get a clear and transparent view, not only on the events happening but also on the discourses, topics, and feelings expressed by the people experiencing them, their dearest and nearest, and/or impacted by them. In this regard, initial efforts have been made for collecting, analyzing, and interpreting the results obtained with respect to different human aspects correlated to the ongoing war in Ukraine based on data obtained from different social media platforms. Juric (2022) analyzed Facebook, Twitter, Instagram, and YouTube data to gain insights into migration flows and integration trends of Ukrainian refugees, which can be of use to the integration processes into corresponding societies, further improve the response to the ongoing humanitarian crisis, and support the labor market integration. Aguerri et al. (2022) analyzed the information, timeline, and impact of the content of 90 accounts labeled as Russian affiliated of individual journalists and media outlets on Twitter before and after February 28 using the Autoregressive Integrated Moving Average (ARIMA) model, finding an increase in both activity and impact. Haq et al. (2022) acknowledged the increase in both anti-Ukrainian and anti-Russian social media content, and propose a possible solution on requiring stricter information controls, but this would imply establishing who should have the power to define them, as well as how, and in which circumstances, they should be executed. Moreover, a set of valuable Twitter datasets have been proposed for conducting further social media analytics on different aspects of the war in Ukraine. To mention here is the Twitter streaming dataset (Pohl et al., 2022) that uses Ukraine, Russia, and conflict as filtering terms, and which was collected 1 week before and goes for q week after the start of the war for further research purposes. Along the same line, Chen and Ferrara (2022) have collected 63 million tweets between February 22 and March 8 2022, using filtering terms such as Ukraine, Russia, NATO, Donetsk, and Zelensky for supporting the research community in this direction, by further maintaining and updating to understand the role that social media plays with respect to information sharing, influence campaigns, and mobilization in war times. Haq et al. (2022) also gathered Twitter data from the beginning of the war using filtering keywords such as Russia, Ukraine, Putin, Zelensky, and Kyiv without applying language or geo-filters to support the corresponding research community with data updated to the present moment, that is, in May 2022. Moreover, Shevtsov et al. (2022) released a recent Twitter dataset containing IDs from 57.3 million tweets. From the volume analysis conducted by the authors, one can see that the activity of registered users decreases with the volume of or accounts significantly increased and that the sentiments the that for relevant insights are and the topics in the corresponding discourses, and the sentiments or feelings expressed by the (2022) gathered million tweets from February to February 2022, using filtering terms such as Russia and Ukraine, and the data to only tweets in while to analyze not only the sentiments and their the beginning of the but also in the before its of the results obtained by such as and have been considered as contributing to while such as and have been considered as contributing to et al. 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Maathuis et al. (2023) studied this question.
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