The objective of this paper is to understand the impact of cultural differences on mobile learning adoption through identifying key adoption characteristics in C anada and T urkey, which have markedly different cultural backgrounds. A multi‐group analysis was employed to test the hypothesised relationships based on the data collected by means of survey questionnaires from 190 and 163 undergraduate students in T urkey and C anada respectively. The results indicated that there is a strong relationship between culture and adoption behaviour, and there are major differences in patterns between the adoption behaviours of the two countries. Implications of these findings are discussed.
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İbrahim Arpacı (2014) studied this question.
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