Taking qualitative methods in organization and management research seriously

Purpose The purpose of this paper is to introduce the new journal and outline the rationale and aims and objectives of Qualitative Research in Organizations and Management: An International Journal ( QROM ). Design/methodology/approach The paper considers why there is a necessity for a journal like QROM , outlines the scope of the new journal, and introduces the articles in the first issue. An invitation for further contributions to the journal is also given. Findings There is still a need for an outlet that both provides a showcase for the diverse range of qualitative techniques in use and promotes high quality qualitative research. Originality/value This paper is of use to those new readers of the journal, and those who wish to submit to the journal, in that it clearly outlines editorial policy and processes.