Purpose Knowledge sharing has played an important role in the proliferation of virtual communities. However little research has provided an integrated view of knowledge sharing for a general-purpose (non-professional) virtual community. This study aims to suggest that four driving forces, i.e. utilitarian motivation, hedonic motivation, control belief (self-efficacy) and contextual force (sharing culture), motivate users' attitudes toward knowledge sharing.
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Liao et al. (2013) studied this question.
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