Design for extreme scalability: A wordless, globally scalable COVID-19 prevention animation for rapid public health communication

T o scale globally, public health communication interventions must capture the public' s attention, meet them where they consume information and convey reliable messages in ways that are accessible across languages, ages, cultural affiliations and education levels. Novel approaches are needed to ensure that such interventions are developed and deployed quickly, sidestepping the typical delays associated with sluggish public health campaigns. Delays in producing compelling, evidence-based health communication can leave a vacuum that is quickly filled with misinformation.