Influence of Attachment Theory on Pro-Environmental Behavior and Well-Being: A Case of Organic Agricultural Tourism in Taiwan Hualien and Taitung

Organic agricultural tourism is an environment-friendly tourism that has emerged in recent years. However, no comprehensive dependency theory discusses the tourists’ pro-environmental behavior and well-being from the perspective of the public sphere. This research aims to verify the effect of the four dimensions of attachment and its impact on pro-environmental behavior. This research substantiated that the four aspects of attachment theory had a positive and significant influence on pro-environmental behavior and well-being. Furthermore, place and activity attachment had the highest impact. The results serve as a basis for understanding and motivating tourists’ pro-environmental behaviors and assist them in achieving well-being through organic agriculture tourism. This research also suggests sustainable development practices for destination operators or managers.