With a population of approximately 2.44 million residents, the Republic of Moldova registered over 2.14 million internet users in January 2024, at a penetration rate of 63.5% of the total population. The e-commerce market, currently estimated at 320 million euros, records continuous growth, with projections exceeding 500% over the next three years. This paper proposes an analysis of the media consumption patterns of the Moldovan population, with the aim of identifying the primary channels for food advertising. The study is based on secondary data from open-access scientific literature and institutional reports for documentation, while the legislative framework was accessed through public institutions. The research drew upon publicly available data from the National Bureau of Statistics, Thomson Reuters reports, Statcounter Global Stats, and specialized media monitoring studies. Results showed that social networks and search engines are the main sources of information, followed by television and news aggregators. This study is part of an ongoing doctoral research project.
Mocanu et al. (Wed,) studied this question.
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