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May 5, 2017Environmental CommunicationOpen Access

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

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Authors

DSDesirée SchmuckUniversity of ViennaJMJörg MatthesUniversity of ViennaBNBrigitte NadererWiener Krankenanstaltenverbund

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Schmuck et al. (2017) studied this question.

synapsesocial.com/papers/6a02de2dbc3ffe278e652fbdhttps://doi.org/10.1080/17524032.2017.1308401
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