is another highly influential and prolific journal. The most prolific authors are Brian Smith, David Loudon, Donald Self, and Robert Stevens. The most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review the burgeoning body of healthcare marketing literature with the aim of mapping the research that has been undertaken in this area. This is by far the most comprehensive review on this topic to date.
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Butt et al. (2019) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: