Sequential Recommendation (SR) is the task of recommending the next item based on a sequence of recorded user behaviors. We study SR in a particularly challenging context, in which multiple individual users share a single account (shared-account) and in which user behaviors are available in multiple domains (cross-domain). These characteristics bring new challenges on top of those of the traditional SR task. On the one hand, we need to identify different user behaviors under the same account in order to recommend the right item to the right user at the right time. On the other hand, we need to discriminate the behaviors from one domain that might be helpful to improve recommendations in the other domains.
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Ma et al. (2019) studied this question.
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