A multidimensional approach to the adoption of innovation

A major emphasis of modern strategic thinking involves the role innovation plays in the profile of the organization. Academics and practitioners alike have devoted significant amounts of time and organizational resources for nearly four decades to the identification of organizational and individual correlates of innovation. This work calls into question the practice of researchers, which treats innovation unidimensionally, such as a process innovation or a product innovation. A model is presented which encourages practitioners and academics alike to treat innovations as they exist, possessing multiple dimensions, such as product, radical and technological.