Systematic literature review identifies AI's trends and impacts on entrepreneurship, indicating applications in marketing, product development, and decision-making.
Key Points
This research investigates how artificial intelligence is applied in entrepreneurship and its evolving trends.
Conducted a systematic literature review using the SPAR-4-SLR protocol.
Analyzed 245 peer-reviewed articles from the Scopus database.
Utilized Biblioshiny and VOSviewer for performance analysis and science mapping.
Found significant growth in AI research output since 2018.
Identified major AI applications in marketing, product development, and strategic decision-making.
Highlighted barriers to AI adoption include data quality issues and lack of resources.