A Study on the Modern Adaptation of Traditional Mythical Figures from the Perspectives of Intertextuality Theory and Semiotics: A Case Study of New Gods: Yang Jian

Key Points

• This research explores how traditional mythical figures are reconstructed and symbolized in modern animation, focusing on intertextuality and semiotics.
• Developed an analytical framework based on intertextuality and semiotic theory.
• Examined explicit and implicit intertextual strategies in 'New Gods: Yang Jian' and compared it with 'New Gods: Na Zha Reborn'.
• Deconstructed signifier-signified structures and combined audiovisual signs to reveal complex metaphors.
• Identified methods of cultural transmission through explicit and implicit intertextuality and layered sign reconstruction.
• Demonstrated how traditional images are reproduced in contemporary contexts using metaphors such as 'destruction-construction' and 'order reconstruction'.
• Evaluated the dual impact of intertextual and semiotic strategies on box office success and cultural reception, highlighting significant differences between the two works.