Systematic study reveals advantages, disadvantages, and challenges of LLMs in e-commerce applications.
Key Points
This paper systematically studies the application of large language models (LLMs) in e-commerce, focusing on their advantages, disadvantages, and potential impact.
Comparative case studies of Amazon, Alibaba, and Shopify;
Analysis of trends in AI and voice commerce;
Assessment of implementation challenges, including privacy and ethics.
LLM-based chatbots can resolve over 80% of typical customer inquiries;
Personalized recommendations by LLMs significantly enhance revenue growth;
Key implementation challenges identified include privacy concerns, high costs, and ethical issues.