Visual Identity, Social Branding, and Advocacy: Development of the PEN‐Plus Logo for Severe Non‐Communicable Disease Care in Nepal

Non‐communicable diseases (NCDs), such as type 1 diabetes, rheumatic heart disease, and sickle cell disease, impose significant health and social burdens in Nepal, particularly among children and young adults. To strengthen visibility, reduce NCD‐related stigma, and foster engagement with the PEN‐Plus program, a participatory design process was adopted to develop a national logo. This article outlines and critically reflects on the rationale, participatory development process, and symbolism behind the PEN‐Plus Nepal logo, situating it within the broader field of health communication and social branding. Drawing on behavioral science theories and participatory design principles, the PEN‐Plus logo was co‐created with patients, health workers, government representatives, and communication experts. Ministry of Health and Population, National Health Education, Information and Communication Center officially endorsed the PEN‐Plus logo, which now serves as a unifying symbol to raise awareness, foster community ownership, and support long‐term advocacy for equitable severe NCD care in Nepal.