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Emotional stimuli tend to capture and hold attention more than non-emotional stimuli do. Aversive pictures have been found to impair perception of visual targets even after the emotional information has disappeared. The benefits of such interlinked emotion and attention systems have sometimes been discussed within an evolutionary framework, with a survival advantage attributed to early detection of threatening stimuli. However, consistent with recent suggestions that attention is drawn to arousing stimuli regardless of whether they are positive or negative, the current investigation found that erotic distractors*generally rated as both pleasing and arousing*consistently elicited a transient ‘‘emotion-induced blindness’’ similar to that caused by aversive distractors (Experiment 1). This effect persisted despite performance-based monetary incentives to ignore the distractors (Experi-ment 2), and following attentional manipulations that reduced interference from aversive images (Experiment 3). The findings indicate that positively arousing stimuli can spontaneously cause emotion-induced deficits in visual processing, just as aversive stimuli can. The visual world is bursting with information, and stimuli continually compete for a perceiver’s attention: stimuli that win often reach awareness, whereas those that lose frequently go unnoticed (Mack Rock, 1998; Most,
Most et al. (Thu,) studied this question.