This study investigates the role of work group norms in promoting innovation in high-technology organizations. Through structured discussions, samples of senior executives identified organizational patterns and norms associated with successful innovation. Based on the results, a survey was developed and administered to a set of managers. Results show four norms associated with increased group innovation: support for risk taking, tolerance of mistakes, teamwork, and speed of action. An instrument to assess these norms is developed.
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Caldwell et al. (2003) studied this question.
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