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Report documents RealPage's control over rental markets in North Carolina, suggesting legislative action is needed.
This report documents how RealPage--a revenue management software--operates across 8 North Carolina counties(Cabarrus, Craven, Iredell, Mecklenburg, New Hanover, Pender, Union, and Wake) and what state lawmakers can do about it. The findings are detailed in full in the sections within the report, but the picture is consistent: RealPage-affiliated landlords control a substantial share of the rental market in every county studied, and North Carolina has no law on the books to stop them. This report is an outcome of the collective work of all participants in Spring 2026 PLAN 823: Algorithms and the Future of Affordable Housing.
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Aciukewicz et al. (2026) studied this question.
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