The aim is to examine how storytelling about reading influences public perceptions and engagement with literature.
Qualitative analysis of narratives surrounding reading in public discourse.
Identification of communication strategies that promote reading advocacy.
Storytelling significantly enhances public engagement with reading initiatives.
Cultural narratives around reading shape societal attitudes and motivations towards literature.
Abstract
The authors declare no conflicts of interest. Data sharing not applicable to this article as no datasets were generated or analysed during the current study.