From Struggle to Strength: Measuring Innovation, Discovery, and Execution Skills In Entrepreneurs With Dyslexia

This study addressed patterns of innovation-related skills among entrepreneurs with self-reported dyslexia using the Innovator’s DNA (IDNA) assessment framework. Grounded in Alfred Adler’s compensation theory, the research investigated whether early literacy challenges are associated with measurable entrepreneurial strengths. A quantitative, cross-sectional design was employed with adult entrepreneurs who self-identified as having dyslexia. Participants completed the IDNA assessment, which measures courage to innovate, discovery skills, and execution skills. Descriptive and inferential analyses assessed differences across skill domains within the sample and compared participant scores to normative benchmarks from chief executive officers and founder populations in the IDNA database. Analyses revealed a consistent configuration among entrepreneurs with self-reported dyslexia in which discovery skills and courage to innovate scores exceeded normative benchmark means, whereas the analyses showed lower execution scores. The substantial effect size between discovery and execution domains indicated a clear separation between idea-oriented and implementation-oriented capacities within the sample. Entrepreneurs in this group demonstrated strong idea generation and creative confidence alongside comparatively weaker execution mechanics. These outcomes do not signal reduced overall capability. Instead, they align with Adler’s account of compensatory development, in which early obstacles shape adaptive strengths over time. The findings inform workplace design, leadership development, and neurodiversity-inclusive practice. Clarifying the distinction between innovation potential and execution processes may allow organizations to more effectively cultivate entrepreneurial talent across diverse cognitive profiles.