Leading Economic Strategies for Implementing Renewal Measures in Construction Contracting Enterprises Through a Targeted Reengineering Project. Research Hypothesis

Leading economic strategies for implementing renewal measures in construction contracting enterprises through a targeted reengineering project are considered as an instrument of systemic transformation of industry entities under conditions of increasing market turbulence. Intensified competition, rising costs of material and energy resources, growing complexity of supply chains, digitalization of management processes, and stricter requirements for energy efficiency and environmental responsibility shape a new configuration of economic challenges for construction contractors. Under such conditions, traditional approaches to performance optimization based on partial organizational improvements prove insufficient to ensure long-term financial stability and competitiveness. Renewal of contracting enterprises is interpreted as a multi-level process of structural, procedural, and financial-economic restructuring aimed at forming an adaptive operational model. This involves a profound transformation of the managerial architecture, including the revision of strategic priorities, optimization of production and supporting processes, reduction of transaction costs, and integration of digital monitoring tools and analytical decision-support systems. Such an approach ensures coherence between operational actions, financial outcomes, and strategic development objectives. Targeted reengineering is defined as a mechanism for radical redesign of business processes focused on achieving specific economic results—enhanced productivity, stabilization of cash flows, increased profitability, and minimization of project implementation risks. Unlike classical improvement models, targeted reengineering provides synchronization of organizational, technological, and financial changes within a unified strategic transformation program. The research hypothesis is based on the assumption that integration of organizational, technological, and analytical management tools within a targeted reengineering project generates a synergistic economic effect