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This review explores the incorporation of complex systems theory into predictive analytics in the e-commerce sector, particularly emphasizing recent advancements in business management. By analyzing the intersection of these two domains, the review emphasizes the potential of complex systems models—including agent-based modeling and network theory—to improve the precision and efficacy of predictive analytics. It will provide a comprehensive overview of the applications of emergent predictive analytics techniques and tools, including real-time data analysis and machine learning, in inventory optimization, dynamic pricing, and personalization of customer experiences. In addition, this review will suggest future research directions to advance the discipline and address the technical, ethical, and practical challenges encountered during this integration phase.
Mitra Madanchian (2024) studied this question.