Culture, Self-Construal, and Embarrassability

This study investigates individual and cultural differences in embarrassability (i.e., susceptibility to embarrassment). Three hypotheses are formulated. First, the strength of the independent self-construal (the image of self as separate from others) is negatively correlated with embarrassability. Second, the strength of the interdependent self-construal (the image of self as connected with others) is positively associated with embarrassability. Third, Asian Americans are more susceptible to embarrassment than are Euro-Americans. A total of 503 Euro-American and Asian American -university students completed the Self-Construal Scale and the Embarrassability Scale. Results strongly supported all hypotheses. Further, individual differences in self-construal accounted for cultural differences in embarrassability. Many prior studies have associated embarrassability with social deficiencies; the authors propose that embarrassability be viewed in abroader cultural context that considers its functions as an adaptive mechanism.