This article examines social marketing strategies to enhance information accessibility in libraries, suggesting broader implications for community engagement.
The purpose of this article is to examine the activities of a library from the perspective of social marketing, i.e., its readiness to initiate and solve social problems. The main objectives of social marketing in a scientific library are to ensure the openness and accessibility of information resources, provide a comfortable environment for users, promote nonprofit services, and organize cultural and educational events.
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Yu. V. Luneva (2026) studied this question.
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