Assesses logo proportion accuracy for local businesses, suggesting improvements in design appeal.
The main objective of this paper is to assess the accuracy and proportionateness of logo design while maintaining the aesthetic value of the original logo design. For this study, the Phi Matrix Golden Ratio software was used to understand better and deepen the calculation of the proportion in the golden ratio in creating a logo. This software makes it possible to designate a precise proportion for the logo during the entire creation process. Local business will benefit from this research when it comes to creating company logos.
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Nawi et al. (2022) studied this question.
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