What does this research mean for the field?

Colleges and universities are increasingly adopting AI-powered chatbots to assist with digital recruitment and admissions efforts. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

This research explores the integration of AI chatbots in college admissions processes.

May 16, 2026Enrollment Management Report0 citations

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AI virtual assistants gaining ground in admissions

DTDonna Talarico

Key Points

This research explores the integration of AI chatbots in college admissions processes.
Qualitative assessment of colleges experimenting with AI chatbots.
Evaluation of digital recruitment strategies involving AI technology.
Colleges report enhanced engagement with prospective students through AI chatbots.
AI chatbots provide timely responses, improving user experience in digital recruitment.

Abstract

While nothing beats a human connection, some colleges and universities are experimenting with using AI‐powered chatbots in their digital recruitment efforts.

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AI virtual assistants gaining ground in admissions

Key Points

Abstract

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