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Ad hoc global virtual teams are associated with swift trust – a unique form of trust in temporary systems. Cognitive components of swift trust render it fragile and in need of reinforcement and calibration by actions. Action components of swift trust are undertheorized as are the links to team performance. We elaborate on the normative action processes of swift trust and their relationship to performance, and then report results from a longitudinal quasi-experimental study of 68 temporary virtual teams with no face-to-face interaction. Results provide support for our theory about how the normative action processes involve setting and monitoring performance norms that are supported by early trusting beliefs and that increase late trusting beliefs and consequently team performance in virtual teams.
Crisp et al. (Tue,) studied this question.