Patterns of media use and multiplexity: associations with sex, geographic distance and friendship interdependence

This study examines patterns of interpersonal media use in same-sex friendships. Using a refined version of Scott and Timmerman’s media use scale, participants reported the extent to which they used eight different communication media and the level of interdependence in the friendship. The results revealed four distinct factors of media use: asynchronous public communication, asynchronous private communication, social networking communication and synchronous offline communication. Both sex and geographic distance differences emerged on these factors and all factors except asynchronous private communication predicted friendship interdependence. These findings clarify underlying patterns of media use and suggest that both privacy and orality are salient properties delineating media types.