Key points are not available for this paper at this time.
In today's ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect with, and engage customers profitably. However, analyzing the influence of social networking sites on Impulse Buying Behavior (IBB) among customers is challenging for businesses and significant for their sustainability in the market. The main purpose of the present research work is to analyze the influence of social media on Impulse Buying Behavior (IBB) among customers in Saudi Arabia. The present quantitative study was conducted by sending a survey questionnaire to 342 Saudi Arabian consumers who are also users of social media.
Singh et al. (Sun,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: