Is Bad News Always Bad?: Cue and Feedback Effects on Intrinsic Motivation

Although previous research has suggested that, in general, negative feedback concerning performance reduces intrinsically motivated activity, results of the present study indicate that mild negative feedback can increase intrinsic motivation when associated with environmental cues signalling self‐determination (Deci & Ryan, 1985). Subjects working on brain‐teasers who were given mild negative feedback—but who had a choice of problems to solve, no expectation of evaluation, and who received scores privately—retained as much or more intrinsic motivation than subjects given positive feedback under the same conditions. Subjects in controlling contexts showed less intrinsic motivation. The measure of intrinsic motivation used in this study was a sum of standardized mood and target activity, following recent criticisms of the use of strictly behavioral measures to operationalize intrinsic motivation (Ryan & Deci, 1986).