Predictive Factors for the Intention to Adopt a Mobile Blackboard Course Management System: The Case Study of University of Hai�l in Saudi Arabia

Objective: This study is to propose a model that investigates the predictive factors influencing the intention to adopt mobile blackboard. Methods and Analysis: Researchers used quantitative research method. A survey questionnaire with closed questions was also used. A cross-sectional survey was conducted for data collection. A random sample was stratified to target certain respondents (i.e., students at university of Hai’l in Saudi Arabia). The quantitative data were analyzed using SPSS 17.0. Findings: The factors of self-management of learning, social influence, perceived playfulness, previous experience, performance expectancy, and effort expectancy are positively effect on the behavioral intention to adopt mobile blackboard as expected, except for the cost factor. Although the users’ previous experience has a negative moderating effect on the correlation for both effort expectancy and the intention to adopt the mobile blackboard system, while it didn’t affect the relation between intentions to adopt mobile blackboard with performance expectancy factor. Novelty/Improvement: This study developed an innovative mobile learning model, and assured the validity of the learning model in this context. Researchers recommended employing the new conceptual model in different settings, technologies, and countries.