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Contents Preface Acknowledgments Chapter 1: The New Paradigm: Underlying Themes PART I: BEYOND PLEASURE: THE CASE FOR DEONTOLOGICAL SOCIAL SCIENCES Introduction Chapter 2: Pleasure, Altruism, and the Great X Chapter 3: Substantive Differences: Moral Not Equal Pleasure Chapter 4: Some Evidence: People Act Unselfishly Chapter 5: The Irreducibility of Moral Behavior PART II: BEYOND RATIONALISM: THE ROLE OF VALUES AND EMOTIONS Introduction Chapter 6: Normative-Affective Factors Chapter 7: How Inefficient? The Scope of Intra-Cognitive Limitations Chapter 8: What Is Rational?
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A 1989 study studied this question.
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