“When Jimi Hendrix was Asked. . .”: A Netnographic Study of a Contemporary Legend About Rory Gallagher

This paper examines the contemporary legend surrounding the quotation “Ask Rory Gallagher,” allegedly spoken by Jimi Hendrix when asked how it felt to be the world's greatest guitarist. Long debated within Gallagher’s fan community, the statement's origins and authenticity remain uncertain. Using a netnographic approach combining digital archival research and social media observation, the study traces the legend's sources, circulation, and reception. It also reflects on why the legend remains contentious, particularly in relation to Gallagher’s musical legacy and Irish national identity. Overall, the study advances understanding of digital folklore, myth-making, and the cultural dynamics of fandom.