Assessing the responsiveness in the Danish mobile phone supply chain

Focuses on performance efficiency in the mobile phone supply chain. Through a description of exogenous conditions in the mobile phone industry concerning product characteristics and demand for mobile phones with reference to Fisher's product types, found the notions of responsiveness to be a useful analysis variable and critical success factor for the mobile phone supply chain. Afterwards set up four theoretical evaluation variables that were valuable for analyzing responsiveness: delivery lead‐times, postponement strategies, the Bullwhip effect and information exchange. From an in depth practical analysis concludes that there is a lack of responsiveness in the Danish mobile phone supply chain in both demand transparency and time efficiency.