In the modern era of interconnected economies and globalized markets, Small and Medium-sized Enterprises (SMEs) are increasingly pursuing global diversification strategies and operational flexibility as means to enhance their competitive positions and sustain market value. This study delves into the intricate relationship between these two critical factors – global diversification strategy and operation’s flexibility – and their cumulative effect on the corporate market value of SMEs. Drawing upon a comprehensive review of existing literature, this research aims to uncover the mechanisms through which SMEs can leverage global diversification strategies to enhance operational flexibility, leading to a positive impact on their market value. The study employs a qualitative approach, encompassing qualitative examination of strategic decisions and operational practices. The qualitative analysis was focused to gather data from prior studies, online sources, journals and SMEs online websites operating across multiple industries. The findings of this research contribute to both theoretical and practical domains. The study offers valuable insights into how SMEs can effectively design and implement global diversification strategies to enhance their operation’s flexibility, resulting in improved corporate market value. Furthermore, the research provides guidance for policymakers, business leaders, and stakeholders seeking to support and optimize the growth trajectory of SMEs in a globalized business environment.
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Alshurideh et al. (2023) studied this question.
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