December 1, 2001International Journal of Museum Management and Curatorship

New Ways of Experiencing Culture: the Role of Museums and Marketing Implications

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Abstract

(2001). New Ways of Experiencing Culture: the Role of Museums and Marketing Implications. Museum Management and Curatorship: Vol. 19, No. 4, pp. 417-425.

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Cite This Study

N Kotler (2001) studied this question.

synapsesocial.com/papers/6a08faf574a93f402dd3921c https://doi.org/10.1016/j.musmancur.2004.09.005

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Abstract

(2001). New Ways of Experiencing Culture: the Role of Museums and Marketing Implications. Museum Management and Curatorship: Vol. 19, No. 4, pp. 417-425.