Mall Users' Perceived Relative Importance of the Different Wayfinding Design Factors

The objective of the study is to investigate, in the Egyptian context, mall users' perceived relative importance of the different wayfinding design factors emphasized in literature. The study relied on an online survey questionnaire which first asked respondents to rate, based on their experience of shopping malls in general, the importance of each of seven wayfinding factors. Then, respondents were asked to indicate among three shopping malls of different layout designs all located in the Greater Cairo Area the one they were most familiar with. The remaining of the questionnaire inquired more specifically about respondents' perceptions of the different wayfinding factors in the mall chosen. Results indicate that