Multidimensional Benefits of Creative Tourism: A Network Approach

As creative tourism consolidates both as an autonomous research area and a valid sustainable form of tourism based on learning, active participation, co-creation, creative self-expression, and local community engagement, its economic models have evolved from simple creative activities to complex territorial and technological-based networks, boosting the entrepreneurship of creative communities in tourism. Seen as a means of territorial development strategy through tourism, creative networks can stem from private partnerships, the public sector, the local community, or third sector organisations. Focusing on a case study approach, this research adopts a multidimensional framework with the goal of analysing the benefits of creative tourism towards a creative tourism network. Using a quantitative approach through Likert scale statements of five items, this research aimed to study the creative supply and demand linked to a creative tourism network. Based on the principles and benefits of creative tourism and the goals of the creative network, the following dimensions were analysed: job creation; production and commerce of creative products; safeguarding of tangible and intangible heritage; development of social capital between network agents; creative and innovative images of the region; the active role of the local community in the network; and the consumption profile of the creative tourist through the network. The main conclusions of the study point to the network boosting local job creation and preserving local traditions but struggling to expand sales and increase tourist stays. While it enhances the region’s image, there is a need for stronger collaboration and community engagement.